Blog

Tracking,
Ads & AI
from the trenches.

What we learn, test and throw out. Texts without fluff.

4 articles
MCP · Agentic Marketing Ops
Claude Meta
Automation & AI11 min read

Meta Ads via Claude: What the MCP Server Does and What You Can Build With It

Over 20 tools for campaign management, reporting and audiences. Setup, build ideas for Telegram alerts and nightly audits, plus the trapdoors.

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Google Ads · Smart Bidding
tCPA literal
Performance Marketing6 min read

Smart Bidding from August 17: Google Takes Your Targets Literally

Budget-limited campaigns used to beat their Target CPA and Target ROAS. That ends now. Who is affected and our five steps before the deadline.

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Meta Ads · May 2026
180d 730d
Performance Marketing8 min read

Meta Ads Update May 2026: Two Changes That Break Old Setup Routines

Placements moved to ad level. Purchase retention extended to 730 days. Both sound small, both break old setup routines.

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Tag Manager · 2026 Recap
GTM Edge
Tracking & Analytics9 min read

GTM 2026: The Quiet but Biggest Update in Years

Four months, four release notes, one common thread. What Google is actually doing to Tag Manager this year.

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Agentic Commerce
WooCommerce OpenAI
AI & Commerce12 min read

ChatGPT as a Shopping Channel: OpenAI Feed for WooCommerce

Three weeks, seven plugin iterations, the five non-obvious pitfalls that aren't in any tutorial.

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