WordPress as a Headless CMS: A Field Report
WordPress as the editorial system only, Astro building 1,380 static pages in 46 seconds: no cookies, no consent banner, unbreakable by updates. With the REST API traps, two deploy safety rails, and a look at WordPress' AI future.
ChatGPT Ads Tracking: How the oaiq Pixel and Conversions API Work
The data source in Ads Manager Beta, the twelve base events, pixel and Conversions API with deduplication, and the consent default that causes GDPR trouble. With screenshots from our own account.
Google Ads in September 2026: AI Max Becomes Mandatory
As of today, Google migrates broad match and ACA campaigns to AI Max automatically. Plus channel sliders for Performance Max, a book button in Search, and an AI Mode that books hotels by itself. With a prioritized to-do list.
Realize: What Is Behind Taboola's Performance Platform
Since February 2025, Realize replaces the Taboola Ads Manager: CPA bidding, display and vertical video instead of widget teasers only, agentic since April 2026 with Realize+. Context and five practical steps.
GEO, AEO, LLMO: How to Get Visible in ChatGPT and Co.
Four terms sorted, the crawler policies of OpenAI, Anthropic and Perplexity explained, llms.txt framed soberly, Cloudflare exposed as the silent blocker, and AI ranking tools brought back to what is measurable.
ChatGPT Ads Launch in Germany. The US Numbers Say: Pay Attention.
Ads in ChatGPT as of today. Who sees them, what the US benchmarks since February reveal (CPMs halved, conversion rates above Google levels) and how to measure the channel.
Shopify Tracking 2026: GTM First, GA4 as a Second Opinion
Shopify recommends the one-click apps, we recommend something else. What the native integration swallows, how Snocks & co. really track, and when apps are the better choice after all.
Meta Business Suite vs. Business Manager: Which Does What, Exactly?
Suite for daily work, Manager for real ads, business portfolio as the bracket. Plus a guide to adding people via their work email, without exposing personal profiles or creating duplicate accounts.
Meta Ads via Claude: What the MCP Server Does and What You Can Build With It
Over 20 tools for campaign management, reporting and audiences. Setup, build ideas for Telegram alerts and nightly audits, plus the trapdoors.
Smart Bidding from August 17: Google Takes Your Targets Literally
Budget-limited campaigns used to beat their Target CPA and Target ROAS. That ends now. Who is affected and our five steps before the deadline.
Meta Ads Update May 2026: Two Changes That Break Old Setup Routines
Placements moved to ad level. Purchase retention extended to 730 days. Both sound small, both break old setup routines.
GTM 2026: The Quiet but Biggest Update in Years
Four months, four release notes, one common thread. What Google is actually doing to Tag Manager this year.
ChatGPT as a Shopping Channel: OpenAI Feed for WooCommerce
Three weeks, seven plugin iterations, the five non-obvious pitfalls that aren't in any tutorial.
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