GEO Checker Tool: Test Your AI Visibility for Free

What the GEO checker tests

GEO stands for Generative Engine Optimization: the work of making sure AI search systems find your content, understand it and cite it as a source. The check covers the levels where things fail in practice.

• Access: Does your robots.txt block the AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more)? Many websites lock them out without knowing it. We also check whether an llms.txt exists that shows AI systems the way to your most important content.
• Structure: Clean titles, exactly one H1, logical subheadings and valid structured data (Organization, Article, FAQ). Machines cite what they can classify beyond doubt.
• Citability: Concrete numbers, lists, answered questions, named authors and a recognizable date. AI answers prefer content from which a fact can be cleanly extracted.
• Reputation: Are reviews machine-readable as AggregateRating, are profiles linked via sameAs, and are platforms like Google reviews or Trustpilot visibly embedded? That is exactly what trust in AI answers feeds on.
• Shop extra check: If the checker detects a shop, it additionally tests the permissions for shopping bots like OAI-SearchBot, the Product schema with prices and the OpenAI product feed.

Why this matters in 2026

A noticeable share of searches now runs through AI answers instead of classic result lists. If you are not cited there, you lose visibility without seeing it in the rankings you are used to. The good news: most GEO issues are craft, fixable in a few days.

We have been working on visibility in search systems since 2006 and have built GEO into a fixed part of our SEO stack. If the check surfaces issues you would rather not clear yourselves: our GEO services page explains how we work, and you reach us directly via contact. The intro call is free.